Secret Society of West End: A Detective City Game

A self-guided outdoor detective game that starts at W London Leicester Square, where players follow a story about a secret society through the streets of the West End using a smartphone.

This outing is a detective game played on foot across central London. Players take on the role of an undercover investigator and work through twelve chapters of puzzles and codes set at real-world locations. The story follows a secret society said to control the city, and each solved challenge brings the investigation closer to its exposure.

Players can go alone or in a group, and the game suits friends and families as well as solo players. Each player needs a smartphone with an internet connection, and the route leads past streets, squares and quiet corners, where murals, statues and alleyways may hold the next clue. The game is played outdoors only, so private buildings and premises are not part of the route.

The outing begins at W London Leicester Square, which serves as the starting point for the route. It appeals to visitors who want an active way to explore the West End and to anyone who enjoys puzzle-solving while walking through the city.