Alcotraz Prison Cocktail Experience in London

Inspired by Hollywood Movies and TV that have brought to life America's infamous prison stories, Alcotraz is London's first immersive theatrical cocktail bar.

Alcotraz is presented as London's first immersive theatrical cocktail bar, drawing its theme from prison stories familiar from Hollywood films and television. Guests are issued orange jumpsuits on arrival and move through a setting furnished with metal cells, so the outing is partly a themed evening out and partly a drinks session.

There is no fixed drinks list. Working inmates behind the bars prepare personalised cocktails according to each guest's tastes, using liquor that guests have smuggled in, which is combined with liqueurs, bitters and homemade syrups. Guests are encouraged to be inventive about how they conceal their spirits, and a character named Inmate Cassidy is described as having guards who run their own method for hiding contraband. The concealment is part of the game, and the Warden is there to catch anyone who gets caught out.

The format suits groups of friends and visitors looking for something playful rather than a conventional bar visit, and it will appeal particularly to those who enjoy role-play and novelty cocktails.