Twist Museum

The Way I See Things is an immersive illusion display at Twist Museum on Oxford Street in London's West End, built around interactive exhibits that explore how people perceive the world.

Visitors move through more than 80 interactive exhibits that play with visual perception. The works were developed with contributions from artists and neuroscientists, so each room combines a playful installation with an explanation of how the eye and brain interpret what they see.

Among the displays, the Ames Room makes a visitor's own figure appear to stretch up to the height of Big Ben or shrink to the size of a pebble. At a table set for afternoon tea, several versions of the same person sit together, and in the Colourless Corridor the surroundings move from black and white into full colour as you walk through. Professional photographs of the visit can also be taken and printed.

The format suits anyone curious about optical illusions and the science behind them, as well as people who prefer hands-on displays to a traditional gallery walk. Because the visit is self-guided, each person can linger at the exhibits that interest them most, and the central location makes it easy to combine with other sightseeing in the West End.