Cadbury World

Cadbury World is a visitor attraction in Birmingham devoted to the making and history of Cadbury chocolate, combining guided exhibits, rides and themed attractions. It is a permanent display rather than a time-limited programme.

Cadbury World is a permanent display at a venue on Linden Road in Birmingham, presenting the story of chocolate from the cocoa bean to the finished bar. Visitors learn how well-known Cadbury confectionery is produced, can decorate chocolate by hand and dip a treat of their choice into melted Cadbury Dairy Milk.

The visit moves through several attractions. A ride called Cadabra takes guests past scenes of the cocoa bean's origins, and the Cadbury drumming gorilla is among the characters met along the way. A 4D cinema presentation, featuring Freddo and other Cadbury characters, uses motion seats, while a chocolate-themed roller coaster and an airship ride, piloted by the Caramel Bunny, complete the offer.

The display suits families and younger visitors, as most of the activities are built around the characters and rides. Those interested in how a famous brand of confectionery is manufactured will find the production elements the most informative part of the visit.